A social campaign developed for Procter and Gamble's 2018 Citizenship Report. Based off of already existing photography, we were tasked with creating a unified visual system and slogan (#DoingGoodEveryDay) for the social campaign, while incorporating key stats. We used their color palette and reinvented the use of their patterns to give the citizenship report a fresh, yet branded visual identity. Each citizenship theme has it's own bold pop of color, while working alongside bold typography and patterns. 

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ECD: Jake McCabe